Ciencias de la Comunicación y Publicidad
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El perfil del comunicador relacional en la Universidad Sergio Arboleda
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)Today we are living in the age of immediacy. We find it easy to communicate in real time with people and institutions and we are the one and the other in extremes; for technology and progress we have a solution to hand. ... -
Estrategias de comunicación en el contexto del Proceso de diálogo y concertación de los Consejos Territoriales de Planeación en el departamento del Quindío
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)This paper presents the results of the research project entitled “Communication and Construction of the Public Welfare at local level”, which sought to identify the communication processes in the mechanisms of negotiation ... -
La posibilidad de estrategar socioculturalmente. Una propuesta para articular el fenómeno de la reclusión social
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)From which place does one observe and take part in relation to the phenomenon of social confinement? This paper shows a brief outlook of female population confinement in Mexico and follows the analysis of Colectiva Editorial ... -
Comunicación estratégica para la construcción de una meta-cultura organizacional inclusiva como modelo de competitividad para la ciudad de Santa Marta
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)In the context of competitiveness as a differentiating factor of the long-term sustainability, this research aims to identify the variables that affect the implementation of inclusive organizational models from the corporate ... -
De la teoría a la práctica : ¿Es posible aplicar los postulados de la Nueva Teoría Estratégica a la Nueva Estrategia Nacional contra el trabajo infantil 2015-2025 de Chile?
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)This paper arises from an exhibition in the XII Iberoamerican Forum on Communication Strategies (FISEC), specifically in the panel of “good practices and/or experiences with NSE aproach” held in Bogotá, Colombia 2015. This ... -
La innovación en los procesos comunicativos y creatividad empresarial de las organizaciones de Neiva como ejercicio de competitividad
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)This presentation shows the results obtained within the research project “Communication strategies of Companies in Neiva that intend to compete in a globalized world from 1996 to 2010”. This project was supported from ... -
Comunicación Estratégica : construcción comunicacional de la estrategia corporativa en organizaciones sociales
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)Strategic Communication in social organizations is a substantial element that contributes not only as an instrument that guides the actions, but as a social device participatory development of corporate strategy. This ... -
Presentación de caso : Administrador de Infraestructuras Ferroviarias de España, ADIF. Aplicación de la NTE a la puesta en contacto entre productos, servicios y mercados
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)In order to provide a real case, within the 3th dimension FISEC XII Forum 2015 (Best Practices and/or experiences from the perspective of the NTE which has contributed to the social cohesion and challenges of citizenship ... -
La NTE como agente de cambio ante problemas que agobian a la sociedad civil : un estudio de caso en la comunidad de Petaquillas, Guerrero, México
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)Given the overwhelming reality faced by the majority of nations, like Mexico, where a socioeconomic crisis manifests from various ways, a very New Strategic Theory (NST) appears in response to a claim for finding solutions ...
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