Estrategias de comunicación en el contexto del Proceso de diálogo y concertación de los Consejos Territoriales de Planeación en el departamento del Quindío

Abstract

This paper presents the results of the research project entitled “Communication and Construction of the Public Welfare at local level”, which sought to identify the communication processes in the mechanisms of negotiation of interests at the Territorial Planning Councils (CTP) of the municipalities of the department of Quindío, in order to propose strategies to facilitate dialogue and cooperation among its members and with the local authorities. The project also develops the idea of communication as a strategy to achieve legitimacy and social dialogue necessary for building the collective future. It was found that social dialogue is hampered because CTP do not account with the structure, functionality and complexity that require and allow an organized flow of information. The analysis was based on the statements on Strategic Communication by Rafael Alberto Perez (2008) and Joan Costa (2009).