Nueva Teoría Estratégica y Ecología de los medios. Vínculos posibles a partir de la complejidad

Abstract

Media Ecology is not a theoretical stream of communication sciences, it is not limited to Marshall McLuhan´s thinking, but Media Ecology is a complex and systemic metadiscipline whose object of study are the cultural changes that have occurred technologies and media in societies through history. Meanwhile, the New Strategic Theory moves from a paradigm based on determinism to another based on the complexity, of our own times. Complex thinking joins these two theories and become necessary to understand and act in modern societies and in their different organizations. The complexity of the type of data requires a productive strategy of knowledge management.