La publicidad engañosa, una modalidad de estafa en las relaciones de consumo, de acuerdo al marco jurídico colombiano.

Abstract

The model that guides the new consumer legislation in Colombia of the violation of the rights that are held for these, especially with regard to misleading advertising that every day is increasing due to the need we have of acquired product, good or service offered by a particular group of people called suppliers or producers. This paper highlights succinctly as misleading advertising to be considered fraud in consumer relations, using Colom-bian regulatory criteria.However the results obtained in relation to the different readings perform throughout this research reflects us that if misleading advertising can lead to swindle, but in some aspects in the development of this work will come to detail. Given these results, it is necessary to ask what prevention policies has used the State concerning misleading advertising?.