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El caracter persuasivo de Juan Valdéz en los productores y consumidores de café al interior del paisaje cultural cafetero
(Bogotá : Universidad Sergio Arboleda, 2014, 2014)
The paper offers the main findings within the research about persuasion of institutional communication of Juan Valdez on the perception of coffee growers and coffee consumers in Pereira and Armenia, in relation to its ...