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La innovación en los procesos comunicativos y creatividad empresarial de las organizaciones de Neiva como ejercicio de competitividad
(Bogotá : Universidad Sergio Arboleda, 2016, 2016)
This presentation shows the results obtained within the research project “Communication
strategies of Companies in Neiva that intend to compete in a globalized world from 1996 to
2010”. This project was supported from ...
El caracter persuasivo de Juan Valdéz en los productores y consumidores de café al interior del paisaje cultural cafetero
(Bogotá : Universidad Sergio Arboleda, 2014, 2014)
The paper offers the main findings within the research about persuasion of institutional communication of Juan Valdez on the perception of coffee growers and coffee consumers in Pereira and Armenia, in relation to its ...